TRUST. It's a word we use often when it comes to our seafood, but what does that really mean when it comes to fresh fish? The truth is that trust means everything. It's you trusting us that we do the right thing every day when it comes to the selection that we feature in our case. It's trust in us that we are selling the fish with integrity and sourcing it from those who share our values in things like sustainability, for example.

We remind ourselves of this great responsibility each day as the Seafood case is set. Every piece is carefully inspected before being gently arranged on ice. But freshness starts well before that moment. Here's how we ensure freshness with every step.

LESS TIME SPENT OUT OF WATER

You may be asking yourself, “can you truly find great seafood in our part of the world?” It all comes down to less time spent out of water. We receive fresh shipments of seafood just about every day thanks to our tight-knit industry relationships. We also choose air freight to minimize that time spent out of water.

WE SOURCE DIRECT

We go right to the source, which gets the product to our stores quicker than most, meaning that the fish is as fresh as possible. Plus, our vendors are fabulous people who have become part of our DLM family and they always look out for the very best. We talk to some of these people almost daily, and they bring fantastic seafood to our stores. The relationships with these small family businesses are real—we are not just an invoice number. This is a key part of our success!

WE SELL WHAT'S IN SEASON NOW

You'll notice a constant stream of new fish in our Seafood case, a true reflection of what's in season and what's the freshest catch now. This is the product of constant communication and good working relationships that our fishmongers have with our fish providers. On any given day, our Seafood managers have likely been on the phone with several different fisheries to see what's biting.